GLAM Beauty — Mineral Cosmetics with a Natural Soul

GLAM Beauty is a Mexican cosmetics brand born from the vision of a passionate makeup artist who began crafting her own products using only natural, chemical-free ingredients and mineral-based technology. What started as handmade makeup for her clients quickly gained popularity and trust, inspiring her to turn her artisanal creations into a full-fledged mineral makeup business.

The name GLAM is more than just a statement — it’s an acronym that reflects the initials of the founder’s name and her profession. This personal origin story became the cornerstone of the brand identity, infusing the entire visual language with her essence, creativity, and authenticity.

My role as art director was to translate this intimate and bold personality into a complete brand identity that feels exclusive, elegant, and aligned with the values of clean beauty. The result is a visual platform that merges a glamorous aesthetic with a natural feel, highlighting the purity of the products while elevating the brand's image in a competitive market.

The logotype was designed with sleek, sculptural letterforms that evoke femininity, confidence, and minimal luxury. Its subtle curves and balanced composition communicate both approachability and exclusivity, aligning with the brand's commitment to quality and wellness.
The color palette is deliberately minimalist — dominated by black, white, and soft nudes — allowing the vibrancy of the natural pigments to stand out. This contrast creates a sense of clarity and order while highlighting the brand’s focus on ingredient purity and visual boldness.

Packaging and layout choices follow a clean, editorial style, inspired by high-end skincare and fashion branding. Generous white space, thoughtful typography, and tactile product photography position the brand as both professional and personal, appealing to women who value beauty that’s conscious, stylish, and effective.
The result is an identity system that balances craft and innovation, giving GLAM Beauty a timeless yet contemporary presence in the clean beauty space.